Let’s be honest — we’ve all been stuck in decision paralysis trying to pick a restaurant. Whether it’s date night, dinner with friends, or figuring out where to eat while traveling, the options can feel endless… and yet none quite feel right.
That’s because the tools we rely on — review apps, star ratings, and cookie-cutter top 10 lists — aren’t designed with you in mind. They’re built for the masses. And in an era where your playlists, feeds, and even workouts are personalized, why is dining discovery still one-size-fits-all?
At Umamii, we believe discovering where to eat should feel as personal, delightful, and intuitive as your favorite recommendation from a friend.
Here’s how we’re making that a reality.
The Problem with One-Size-Fits-All Reviews
Dining is deeply personal. Your favorite dish, budget, mood, cultural background, and even who you’re eating with all shape what makes a meal meaningful. But most platforms treat every user — and every dining experience — the same.
A Michelin-starred omakase might be perfect for a special celebration. But it’s a wildly different vibe than grabbing late-night tacos after a concert. Still, current apps often lump these options together with little context or personalization.
That’s where we saw an opportunity to rethink the experience — from the ground up.
What Makes Umamii Different
We built Umamii to help people discover where to eat based on what actually matters to them, not the loudest or most recent reviews.
Here’s what sets Umamii apart:
- Hyper-personalized recommendations powered by AI and trained on your dining habits, mood, budget, favorite cuisines, and who you trust — from Michelin and Canada’s 100 Best to chefs, foodies, and friends.
- Customizable trust layers, so you control the sources that shape your experience — whether it's Google Reviews, a chef you follow, or your go-to foodie friend.
- A focus on ethnic cuisine, hidden gems, and cheap eats — not just what’s trending. We spotlight local mom-and-pop spots, diverse food cultures, and everyday eats that deserve love too.
- Group recommendations that adapt to the tastes and budgets of everyone in your party. Finally, something smarter than “Where do you wanna go?”
- A soon-to-launch AI concierge that acts like a digital food-savvy friend — suggesting spots based on the vibe, occasion, and people you’re dining with.
This is more than a better restaurant app — it’s a smarter, more human approach to dining discovery.
Built for People Who Love to Eat — and the People Who Feed Them
Umamii is built for curious diners, local explorers, and hospitality insiders alike.
Whether you dine out twice a week, follow every new opening, or just want a reliable spot for Tuesday takeout, Umamii meets you where you are — and gets smarter with every meal.
We're already in Beta across BC, with a growing group of engaged diners, chefs, and restaurant operators helping shape the experience. And as we prepare to expand into Toronto this summer, we’re inviting early access users to help us shape what’s next.
Hungry for Something Better?
We’re building a better way to discover where to eat — personalized, trustworthy, and made for people who actually care about food.
👉 Join the Umamii Waitlist and be among the first to experience personalized restaurant discovery, built for you — not the algorithm.
