Restaurant reviews are great, but we have heard from many of you that writing them takes time. Sometimes you are not in the mood to write. Sometimes you have nothing more to say than “I liked it.” And sometimes you just want your experience to count without having to type anything at all.
We get it.
So we built something simpler.
❤️ Meet Hearting: the easiest way to tell Umamii what you love
You will now see a heart icon on every restaurant card and profile.
Tap it once, and that restaurant is instantly added to My Favourites and recorded as a positive signal for your taste profile.
That is it. One tap. No typing. No pressure.
Just a lightweight, everyday way to let Umamii know what resonates with you.
And yes, it makes your personalized recommendations better.
Why Hearting Matters
Hearting is not just a “like.” It is a simple, fast way to tell Umamii:
“This place fits my taste.”
Here is why this matters:
1. It is designed for people who want personalization, but not the work
Reviews are powerful, but they take time and effort.
Hearting takes a split second and still helps shape your dining profile.
2. It gives Umamii stronger signals to understand your preferences
Every heart acts as a small but meaningful data point. When combined with your reviews, visits, follows, and favourites, we can more confidently recommend places you will actually enjoy.
3. It unlocks personalized recommendations
There are now multiple ways to unlock personalized recs:
- 8 hearted restaurants, or
- 5 reviews, or
- a mix of the two
This gives you flexibility. You can unlock personalization without needing to write a single review.
Hearts vs. Bookmarks: What is the difference?
We want to make this really clear:
❤️ Heart = “I love this”
- Adds to your favourites
- Influences your personalized recommendations
- Signals that this restaurant fits your taste
🔖 Bookmark = “Save for later”
- Adds to your custom lists
- Helps you stay organized
- Does not influence recommendations
Hearts help us understand your taste.
Bookmarks help you plan future meals.
Both are useful. They just serve different purposes.
How Hearting Improves Recommendations
When you heart a restaurant, Umamii records it as a positive preference signal. If you later write a review, the review takes precedence, but the heart still helps fill in the gaps when no review exists.
It is a smarter, more flexible way to capture your real preferences.
We do not show the number of hearts publicly, so you do not need to worry about contributing to a rating or scoreboard. This is all about understanding you.
Why We Built This
Hearting is:
- Lightweight
- Familiar
- Instant
- Encouraging
- Helpful for personalization
- A better alternative for people who do not want to write reviews every time
A feature does not need to be complicated to be useful. Sometimes a single tap is all it takes.
Ready to improve your recommendations? Start hearting.
The more restaurants you heart, the better Umamii becomes at suggesting places that match your exact flavour profile.
Heart your favourites.
Heart the places you always go back to.
Heart the ones that impressed you.
And heart the ones you want us to remember when recommending your next meal.
Personalized dining starts with a tap.
Open the app and start hearting your favourite spots today.
